Software Marketing Survival Guide: Tip #6 – How to Build a Software Community
From a B2B marketing standpoint, the value of a well-established software community is priceless. It’s a dynamic venue for generating feedback, bringing users and prospects together, growing...
View ArticleFive Little Tips for Big Results in Using Pinterest to Target IT Managers
Pinterest is fast becoming the next big social media phenomenon. Within a matter of a few months, site traffic has increased five-fold while its user base has grown around 150% since the start of 2012,...
View ArticleSix Best-Kept Secrets in Nurturing B2B Leads for IT Sales & Marketing
So you got yourself some fresh leads from your marketing efforts and your favorite B2B database vendor. Now, what do you do with those? That’s right: lead nurturing, and this post tells you six of its...
View ArticleWhat Your IT Prospects Want to Read in Your Email & How to Deliver the Right...
Content materials that offer “practical advice” are what technology buyers, like those in your IT contacts list, want to read the most, among other things. This is according to a recent study cited by...
View ArticleShould A Business Email List Forge Your Identity?
There is a lot that a business email list can tell you about your market. However, just how far are you willing to let it dictate what your business does? Do you really have to send a message to every...
View ArticleSoftware Marketing Survival Guide: Tip #4 – Sharpening Your Shareware Conditions
By offering trial-ware versions of their commercial products, software developers are not only improving the marketability of existing or new applications but are providing value to customers and...
View ArticleWhy you should prioritize Data Profiling more
Have you ever wondered why some data records or lists that you stored isn’t accurate after a few months or year? Well, I bet you already know why. It’s because Data’s can change over a period of time....
View ArticleImperative Maitenance in Data-Driven B2B Marketing
As effortless as it may sound when said, maintaining data is not actually something that you can just breeze through. Even key employees, in many instances, acclimate to the gaps brought about by...
View ArticleLooking for IT Lists? Here’s What You Should Keep in Mind
The IT business is among one of the industry behemoths in the world today. With the fast-paced upgrades in innovation, businesses and a lot more are fusing IT in their operations. Likewise, the...
View ArticleWhy You Shouldn’t Overlook Invalid Email Addresses
“What would happen when a customer registers an invalid email address into the marketer’s online registration, contact form or subscription page?” Clients were asked about the rate of their typo...
View ArticleGive Your E-mail List TLC With These 3 Management Tips
Email list is one of the food that fuels every marketing efforts (particularly email marketing campaigns) and therefore, is very important to all marketers out there. Let’s take a look at these 4...
View Article6 Signs Your Email Marketing Service Provider Is Doing It Right
Email marketing is far from dead. In fact, a recent survey conducted by Ascend2 revealed that using emails is the first of the top three most effective digital marketing tactics used by more than half...
View Article5 Shocking Linguistic Red Flags Killing Your Email Marketing Campaign
Undeniably, an email’s content is important in email marketing. You can say, it is the heart of your campaign for it contains the message you want to convey to your target audience. Rather appallingly,...
View ArticleThe Change Occurring in B2B Marketing
For the past two years, there have been interesting shifts happening in the B2B enterprise like how buying decisions take place and who’s responsible for them. This was something that the people of...
View ArticleReminders For Starters In Email Marketing
What is email marketing? Email marketing involve sending emails like product advertisements, business requests, sales solicitations or donations to potential or current customers. As a starter in email...
View ArticleIs Your B2B Contact Leads Database Ready for the AI Revolution?
One of the main takeaways from Salesforce’s 2017 STATE of MARKETING report is that investments in AI has outpaced spending in other marketing tech areas. B2B marketers are adopting AI technologies...
View ArticleThe 5 Cases Where It’s Okay to Buy a B2B Contact Database
If you go around asking whether to buy a B2B contact database, chances are you’d soon end up being chastised for simply just thinking about it. This is a little unfortunate, since a bought list...
View ArticleA 5-Point Data Hygiene Plan for Your B2B Contact Leads Database
You may not know it, but you’re wasting at least 12% of revenues due to bad marketing data. That’s according to a review from Econsultancy that says bad data tend to directly impact profitability in as...
View Article5 Metrics to Measure the Health of Your B2B Contact List
You can’t manage what you don’t measure. That’s according to an old business adage that’s still relevant in marketing today, especially now that marketers are drowning in an ocean of metrics and KPIs...
View Article4 Tips to Better Gauge the ROI of Your Custom Targeted Database
In a previous post, we took a look at five key metrics to gauge your list’s performance and effectiveness. But we left out one crucial KPI that you should always be keeping track of: the ROI that your...
View Article
